Hungry Ready-2-Eat or Heat-N-Eat Grocerant fresh prepared Food is for You

Cooking from scratch is something you read about in history books more than you see in today’s world according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. While   the US unemployment rate hit a 50 year low last month Americans continue to crave traditional meals but don’t the time to cook them from scratch or the still-set to cook from scratch.

Today, Millennials are starting families and tech-savvy.  However, they lack the motivation to prep food, cook food, or do dishes according to Johnson.  This has become a huge problem for grocery stores as consumer drift away from raw, food to seeking fresh prepared meals and or meal components that are either Ready-2-Eat or Heat-N-Eat components that can be mix and matched into a customized family meal.

So, let’s look at some facts:

1.       63% of all restaurant traffic is now ‘off-premise’

2.       69% of U.S. adults have viewed a restaurant menu online is the past year

3.       50% of U.S Millennials are more likely to have restaurant food delivered than they were two years ago

4.       43% of U.S. adults are more likely to incorporate a restaurant prepared meal component into their home meal than they were two years ago

5.       44% of U.S. adults have placed an online order for restaurant takeout/delivery in the past year

There is no secret here Millennials are living a fast-paced life full of instant gratification, it is understandable why Millennials would prefer to buy Ready-2-Eat and Heat-N-Eat meals and meal components.  It’s not just Millennials, Gen X, and Baby Boomers are also seeking solutions to simplify an increasingly complex world fill with more technology than most can use, understand or want.

While the price of food purchased at restaurants is twice that of food purchased at grocery stores, and have more than double the general inflation rate. A study shows that in 2018, grocerants witnessed over 11 billion dollars in sales. It is key to note that over 40 percent of the U.S. population purchases prepared foods from grocery stores.

Remember Millennials seek convenience over most other aspects of meal planning.   That fact alone will drive continue customer migration from traditional avenues of fresh food distribution too new non-traditional avenues of distribution for meals and meal components.  Does your retail outlet look more like 1990?  Are you doing what you have always done?  How is that working for you?  Are your customer counts growing? If they are not, you might want to call the Grocerant Guru®.

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869