Fresher, faster, food was the fundamental convenience underpinning the success of 7-Eleven according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. However, consumers want more that than today and 7-Eleven understands that.
Elevating the delivery platform at 7-Eleven by adding incremental delivery companies and technology the consumers have adopted including the ilk of Postmates, DoorDash and Flavor Delivery. Has resulted in expanding delivery service in more than 90% of participating U.S. stores.
This is in addition to its proprietary 7NOW delivery app, and for added peace of mind, customers can request contactless delivery for their orders, and they will be left at the door.
Chris Tanco, 7-Eleven Chief Operating Officer stated, “How convenience is defined is completely different today than it was just a month ago,”…“Our customers are now looking for more convenient shopping solutions at home. Every day, 7-Eleven is working hard to come up with new ways to ensure that people can still get the products they need and want in the most convenient way for them.”
Grocerant niche Ready-2-Eat and Heat-N-Eat staples plus, Milk, bread, eggs, pizza and a Slurpee drink, fresh sandwiches and some 7-Select chips, coffee and a pastry, cold medicine, grocery items and even energy shots. Understanding that mix & match meals, meal components, and staples are key to success within the grocerant niche, 7-Eleven is now doing all the right things according to Johnson.
So, the Postmates, DoorDash and Favor are all app-based platforms that can be downloaded from the App Store or Google Play or accesses by visiting their websites. Shoppers simply go to their preferred delivery platform, search and select 7-Eleven from the list of retailers, click on products to order and pay in the app.
Johnson stated delivery is a customer relevant touchpoint today and 7-Eleven can deliver fast giving it is closer to consumers than most grocery retailers or branded restaurants. Raghu Mahadevan, 7-Eleven VP of Digital and Head of Delivery stated “7-Eleven customers crave convenience and that’s what we’re here for, especially now when more customers are looking to get what they need without leaving their house,” ..
Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter