Driving customer relevant touchpoints since 1924 Irving Oil continues to innovate driving customer relevance with foodservice transparency with a new store format that’s designed specifically to provide innovative customer experiences according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The new format called ‘The Irving’ is a leap from the past and present of convenience store foodservice as ‘The Irving’ is looking a customer ahead according to Johnson.
The Iriving blends elements of a market-style café with freshly prepared comfort food offerings, indoor and outdoor seating areas with free Wi-Fi, self-checkout options and clean restrooms — all sporting a modern and refreshing aesthetic.
Tyler McLaughlin, director of retail operations for Irving Oil stated “Across our company, we are always looking for ways to enhance our offer and explore growth opportunities in the areas we serve and in new markets,”… “The opening of The Irving supports our desire to develop innovative strategies for our growing retail network, while leveraging technology and continuing to offer the very best to our customers, including our dealers and distributors.”
Front and center of The Irving’s are grocerant niche Ready-2-Eat and Heat-N-Eat fresh food with a distinct local unique freshly prepared, “feel-good food.” Featuring local ingredients wherever possible, the menu includes sandwiches, salads, soups, flatbread pizzas and gourmet hot dogs, along with all-day breakfast and smoothies.
Focused on food you can use on the go or at home, menu items can be ordered at two self-serve kiosks, in-person at the counter or from the takeout menu. Fresh doughnuts, muffins, cookies, pastries and more are available from the bakery.
There is a hot beverage counter, meanwhile, brews up a variety of coffee roasts from New England’s Baronet Coffee. Also offered are organically sweetened frozen drinks for cooler consumption.
McLaughlin continued “We know that people’s lives are busier than ever and one-stop shopping is important to families and commuters alike. We designed our offer to make our customers’ lives easier by making traditional convenience store products available while also elevating the fresh food offer with both made-to-order and grab-and-go options, all prepared onsite,”
New technology help The Irving make good on its promise of a seamless customer experience, multiple touchpoints for enhanced convenience are showcased at The Irving. For example, two self-checkouts enable customers to quickly and easily get in and out. Additionally, Irving Rewards members can pay at the pump with Irving Debit Pay using the mobile app’s Mobile Pay feature. Do you locations look more like yesterday than today or tomorrow?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869