Fresh food fast
is the undercurrent driving adoption of food delivery, meal delivery, and meal
component delivery according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
With over 162 million
people, 64 percent of adults, spending on dining at least once a week,
according to a recent ICSC
survey is it any wonder during this COVED-19 pandemic delivery would not be
important.
With an average weekly spend of
$71, dining expenditure exceeds $602 billion a year. Almost 50 percent of
adults say that dining out is an essential part of their lifestyle. Sheetz sells meals, meal components, and mix
& match food & beverage items that can be bundled into the perfect
meal.
Joe Sheetz and his team are great retail foodservice operators
according to Johnson who stated ‘Sheetz ability to integrated both consumer
relevance with new brand electricity while driving top line sales and bottom-line
profits is their platform of success.”
So, when Sheetz announced
a new partnership with Grubhub to
provide delivery through Grubhub’s online and mobile food-ordering platform the
team at Foodservice Solutions® knew that grocerant niche Ready-2-Eat
and Heat-N-Eat fresh prepared would be elevated once again.
Adding consumer relevance for the safety
of its customers and drivers, Grubhub offers customers a contact-free delivery
at checkout. Drivers can call and/or text the customers when they arrive and
drop off their orders on the doorstep, in the lobby or in another area
designated by the customer. This option is available at Grubhub.com
and on the mobile app.
“Grubhub delivery allows Sheetz to continue
to give customers what they want, when they want it but from the safety and
comfort of their homes,” said Travis Sheetz, President and COO of Sheetz Inc.
“We will continue to innovate to serve our customers in these uncertain times
as we all join together to prevent the spread of COVID-19.” How are you driving new electricity into you brand and at what
cost?
Driving new electricity into a legacy brand
with a partnership is a good move and
will accelerate the marketing messaging for all companies involved according to
Johnson. Just now is your company positioning to grow your brand, the top, and
bottom line?
Johnson stated “that in my minds-eye the new
electricity must be very efficient for the supply chain and includes such
things as fresh foods, online ordering, delivery, plant based
foods, sampling, toy’s, beer, developing
brands, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why? This new partnership does all of that.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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