At Jersey Mike’s Subs Partnerships Drive New Electricity

Who is not ready for some baseball on TV?  I know I will enjoy watching some live baseball, heck any live sporting event will get my attention. But, baseball I’m in.  So, the 2020 baseball season is about to get underway.  All Star, player Aaron Judge is teaming up with Jersey Mike’s Subs to entertain fans and make a big difference in local communities and drive some new electricity into the Jersey Mike’s brand.

In a new marketing campaign, Jersey Mike’s will donate $1 million to Judge’s ALL RISE Foundation, which inspires children and youth to become responsible citizens by engaging them in traditional summer tie activities, from camps too reading programs. The goal is to encourage them to reach unlimited possibilities.

Aaron Judge stated, “For my ALL RISE Foundation to be the recipient of $1 million dollar donation from Jersey Mike’s is monumental for us,” “Even if our organization impacts one kid, one family, it’s making a difference in this world and that’s what it’s all about for me.” Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes this is a great move by Jersey Mike’s.

Adding new electricity to the value of the partnership that runs until July 26, 2020, is another partnership with Pepsi and Lay’s, where customers can order “Aaron’s Way,” adding chips and a fountain drink to their sub order for just $2.99. Fans can substitute a 20 oz. bottled drink for 50 cents more.

So, customers who order Aaron’s Way will have access to exclusive content via a QR code on 22-ounce fountain cups that links them to a web page with the videos. The four fun and uplifting videos, one released each week, teach fans:

·         Aaron’s Way to Chew Gum

·         Aaron’s Way to Relax

·         Aaron’s Way to Talk Like a New Yawka

·         Aaron’s Way to Give Back with the ALL RISE Foundation

Aaron’s Way plays off Jersey Mike’s iconic Mike’s Way of ordering an authentic sub with onion, lettuce, tomato, a blend of olive oil and red wine vinegar, and spices. A new commercial with the baseball star will air nationwide.

Yes, we have to note that , bsed on guidance from the CDC and public health authorities, only some Jersey Mike’s locations have reopened for in-store dining. Guests can place takeout orders in-store or for no contact pick-up at the door through Jersey Mike’s website or the Jersey Mike’s app. Delivery is available through the app or through third-party delivery partners. 

Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869