If success ever left clues within the
food space IKEA doing over $2 Billion a year if food sales have left many
according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®. So, when IKEA
announced that it planned to introduce a meat-free version of its iconic
meatball as part of its strategy to make its food business more
sustainable, Johnson said that’s what dynamic brands do, EVOLVE.
IKEA’s new plant-based meatball, are made
with pea protein, oats, apples and potatoes, has only 4% of the climate
footprint of the meat version, IKEA added. Are you noticing a trend here this
week about restaurants and carbon footprints?
IKEA will roll out the plant based balls
in the EU in August, followed by launches in North America, the Middle East and
the Asia Pacific regions a couple of months later. So, we ask how is your brand
bringing the ‘halo’ of better for you to the consumer?
Sharla Halvorson, health and
sustainability manager for the IKEA food business globally, stated, “At IKEA we
sell more than one billion meatballs every year. That’s right over 1 Billion meatballs
and they are driving change with their key product.
Halvorson continued "If we were to
convert about 20% of our meatball sales to plant balls that would mean around 8%
reduction of our climate footprint for the food business at IKEA.” The new
product replicates the taste and appearance of the meatballs and will be served
with mashed potatoes, lingonberries, and cream sauce, similar to the original
dish.
The retailer will also offer customers
the option to buy frozen plant balls from the Swedish Food Market, and prepare
them at home. Alexander Magnusson, chef and project leader at IKEA food, said,
“In the development phase of the plant ball our key objective has been to recreate
the meat-like taste and texture, only using plant-based ingredients.
“We have tried and tested different
ingredients and methods and we are very pleased with the final results.” The
plant balls are free from any animal-based ingredients and are therefore
suitable for meatball lovers, flexitarians, vegetarians, and vegans, the
retailer added.
Success does leave clues and consumers
are dynamic not static and brands must be as well. IKEA, once again is showing us how food
retail leaders lead, by acting not standing still waiting for things to change.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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