Forced shutdowns, reopening’s and
shutting down again will simply destroy your business and business model it you
let it. The retail foodservice business
model continues to evolve creating displacement, disruption, and disillusion single
family operators and on the part of C-level leaders with traditional
foodservice expertise according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven
Johnson.
At the intersection of food retail change
and successful food retail today we find all of the attributes of driving
success within the grocerant niche. In
large part what that success can be traced back directly too Foodservice
Solutions® FIVE P’s of food marketing uncovered identified, quantified, and
qualified by Foodservice Solutions® Grocerant Guru® Steven Johnson back in the
day 1994.
Johnson then introduced, implemented, and
integrated by foodservice companies including Full-Service Restaurants, Chain
Drug Stores, Grocery Stores, Fast Food Outlets, and C-Store clients. Integrating
the FIVE P’s into you brand messaging, operations so that are consumer interactive
and participatory is an art perfected by the team at Foodservice Solutions®.
After repeated successful retail food
industry adoption, Technomic conducted qualitative and quantitative research then
compiled the following infographic highlighting the importance and consumer
relevance that portability play’s today. The infographic is entitled Pertinence
of Portability is as relevant today as it ever has
been.
Highlighted by Technomic is the fact
that 51% of the U.S. consumer order Food-2-Go once a week or
more. Breakfast On-The-Go 56% of consumers say portability is
important. How do you sell your
food?
Where are you
selling meals, meal components? What are you selling that can be mixed and
matched to fit into a family home meal? Do
your products, stores, brand messaging, look more like yesterday than today or tomorrow?
Our team continues to evolve. We hope
you brand does as well.
Foodservice
Solutions® excels at vertical
brand product positioning, marketing strategy, and business development
specifically identifying, quantifying and qualifying niche opportunity for
global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat
fresh prepared food. Call 1-253-759-7869 today learn how the Five P’s can edify
your brand, garner new consumers, drive top line sales and bottom-line profits.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice
Solutions FIVE’ P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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