Friday, September 11, 2020

Good Oil Co.'s Fresh Fast Food Second to None

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food drives top line sales and bottom-line profits in every sector of retail foodservice today blurring the line for retailers but not blurring the line for consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  All retailers understand that today consumers demand fresh, authentic, flavorful and they want it fast. Let’s look as some facts:
1.       11% of consumers say convenience is most important in products they eat, up from just 7% in 2013, according to The NPD Group. 
2.       53% of all eating occasions include a desire to avoid spending the time and energy it takes to cook, according to The Hartman Group. 
3.       80% of meals eaten at home are sourced from the pantry or the freezer, according to The NPD Group. 
4.       44% of consumers say they are deliberately trying to avoid artificial color/dyes in their daily diet, according to The Hartman Group
5.       91% of U.S. consumers believe food and beverage options with recognizable ingredients are healthier, according to Innova.
Good Oil Co.'s Good To Go convenience stores are brewing up innovation with its grocerant niche hot beverage offering. Through a partnership with Bunn, Good Oil is making the move to bean-to-cup coffee with the new Fast Cup machine, which is designed to create a cup of coffee from bean to cup in 35 seconds. Partnerships matter and Bunn knows coffee. This partnership will elevate Good Oil’s fresh food program driving new electricity according to Johnson.

With minimal labor and practically zero waste, the machines will ensure that every customer enjoys a hot fresh cup coffee regardless of the daypart or flavor, the company stated.
Good Oil President and CEO Don Good  stated , "We feel that the new Bunn Fast Cup machines is not only a great fit for our business, but will also provide an even greater value to our customers and their overall coffee buying experience,"  You don’t have to be a large company to garner partnership benefits from leading companies.  New electricity begins when you begin looking a customer ahead.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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