Monday, September 14, 2020

Hot Head Burrito Branding Familiarity for Customer Relevance


Consumers know what a restaurant chain looks like, acts like, and markets like.  When you are beginning to grow and expand beyond you local neighborhood it is important that your brand edifies itself with messaging that is ‘familiar’ to consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That is a great platform to drive new electricity into you brand.

In the case of Hot Head Burrito that familiarity comes in the way of branded product partnership, specifically A Hot Head Burrito made with your choice or Fritos corn chips or Doritos tortilla chips. That is menu innovation with familiarity and customer relevance according to Johnson.

You don’t have to be a ‘large’ chain to garner a partnership with a national brand.  You do have to have an identity of your own that can be edified with another branded product so you can create a menu entity with identity that consumers can relate to an elevate relevance.  

You can now add your crunchy favorite to any Hot Head Burrito or Bowl for only $1 more. Whether you prefer a Classic Chicken Burrito, a Spicy Steak Burrito or the super spicy Mango Habanero Barbacoa Burrito, you will love the extra flavor and crunch when you add Fritos or Doritos. 

Hot Head Burrito founder and president Ray Wiley, stated, “I’m a huge fan of a Fritos Burrito,”  “I love the awesome crunch and want it every day.” This new product has, taste, texture, and tantalizing flavor touchpoints consumers are familiar with according to Johnson.

Note: All Hot Head locations via Doordash, GrubHub, Postmates and UberEats based on delivery service availability.  On-line ordering for convenient customer pick-up is available at all 78 Hot Head locations with Curbside pickup also available at most stores. 

All Burritos and Bowls at Hot Head are fully customizable with 12 sauces and over 30 fresh and flavorful ingredients. Big and little appetites can find the perfect fit with the availability of ‘Lil Bowls and ‘Lil Burritos.  Keto and Paleo friendly options are also available. The Nutrition Calculator on the Hot Head Burritos’ website allows customers to meet their personal dietary goals and easily see the calorie and nutrition results

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: FacebookLinkedIn, or Twitter 

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