Love’s Expands Flavor Profile with Middle Eastern Food

Foodservice Solutions® Grocerant Guru®, Steven Johnson stated “The United States continues to be a melting pot of immigrants from all over the world. Today,  households are expanding in complexity, with more multi-generational households, multi-ethnic households, and multi-income households. The team at Foodservice Solutions® has repeatedly found that the cooking skill-set required to meet household palate demands simply does not exist in most homes today.

It was not a surprise to anyone at Foodservice Solutions® when Love's Vice President of Restaurant Services Joe Cotton said “Naf Naf Middle Eastern Grill provides customers with a new foodservice option that's both fresh and delicious”.

The restaurant opened this month at the Love’s Travel Stop in Greenup, Ill., and offers customers a variety of handmade Middle Eastern food choices. This was a clear effort for Love’s to expand its customer base while rewarding current customers with additional full-flavored menu options according to Johnson.

Joe Cotton, vice president of Restaurant Services stated, “Our customers love options, especially when it comes to food, so we’re excited to debut Naf Naf,” ... “We want to give our customers a variety of fresh, delicious and quick options when it comes to dining, and Naf Naf is the perfect fit.”

So, for those of you who do not know, Naf Naf offers signature bold flavor options such as pillowy pita, savory chicken shawarma, hummus, crispy falafel and more. Love’s plans to open an additional 10 Naf Naf locations in the next five years. What flavors do you have to offer Loves?

Love’s Travel Stops & Country Stores operates more than 530 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, the company remains family-owned and operated and employs more than 27,000 people. Consumers are dynamic not static.  How are you evolving your brand?

Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings and more. Love’s has more than 390 truck service centers, which include on-site and stand-alone Speedco and Love’s Truck Care locations. Love’s and Speedco combined is the largest oil change, preventive maintenance and total truck care nationwide network. Love’s is committed to providing customers with “Clean Places, Friendly Faces” at every stop

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.