What’s Better than a Drive-Thru? Drive & Order

That’s right times they are a changing once again.  Fresh food fast changed the automobile industry back in the day as fast food restaurants began installing drive-thru’s and consumers love the drive-thru so much auto manufactures added cup holders.  Yes, back in the day you could buy a car and they did not come with even one cup holder. 

Currently, select BMW owners, allow drivers order by pushing a button, before being given driving directions to pick up their food.  That my friend’s make’s fresh food fast even faster according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

The select BMW owners can now order Nekter Juice Bar and Portillo’s from their cars with the push of a button, part of a test conducted by food ordering platform Olo. Now that’s putting some new electricity and customer relevance in automobiles, restaurants, and grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.

Eligible customers can order and pay by pushing a button, and are then given driving directions to pick up their food. Steve Schulze, co-founder and CEO of Nekter stated; "Since day one at Nekter Juice Bar, it's been our mission to make our menu of fresh and nutritious juices, Superfood smoothies and acai bowls easily accessible to everyone on their individual paths to wellness,"  "Collaborating with innovative and forward-thinking brands such as BMW and Olo will help us expand this accessibility while also supporting our speed-of-service initiatives for people on the go."

The test, is available on compatible BMW vehicles made after 2015, runs through the remainder of the year. Here is how it works; consumers can log on to the BMW Labs website to check their eligibility and preconfigure an order. The service allows drivers to order favorites and repeat orders.

How are you driving new electricity into you brand?  Is your ordering process getting faster? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, BMW in car online ordering,  unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? Do you need a new partnership?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Superfoods Smoothies Fuel Success at Nekter Juice Bar

The halo of ‘better-for-you’ in the form of superfoods is the foundation for the new electricity fueling sales at Nekter Juice Bar according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Nékter Juice Bar, recently introduced two new energizing and skin-boosting smoothies featuring plant-based collagen and turmeric, two of nature’s most powerful Superfoods according to the companies press release. The new drinks are Dragon Berry Bliss and Turmeric Sunrise smoothies are part of Nékter’s new seasonal menu, which includes the return of fan favorite, Charcoal Vanilla Skoop, and Nékter’s annual Spring 1-Day Cleanse sale.

Steve Schulze, co-founder and CEO, Nékter Juice Bar stated “At Nékter Juice Bar, constant innovation allows us to offer increasingly healthier options for our guests,”… “Our new smoothies incorporate some of the latest and most powerful Superfoods that fuel overall wellness from the inside out.” 

For example Nékter’s new Dragon Berry Bliss smoothie features 100 percent plant-based collagen in a creamy and nourishing blend of blueberries, dragon fruit, banana, orange juice, coconut water, and a touch of agave nectar. Nutritional benefits are also plentiful and include:

·         Collagen—Exclusive plant-based blend with anti-aging benefits that enhances skin, hair and nails and promotes a glow from within.

·         Blueberries—With more antioxidants than green tea, blueberries are packed with Vitamins A, C and E, and also help promote more youthful-looking skin.

·         Dragon Fruit—Improves digestion, and amps metabolism, immunity and energy.

·         Orange—One of the planet’s best sources of Vitamin C and a powerful antioxidant.

·         Banana—Chock full of potassium and an instant source of energy.

The new Turmeric Sunrise smoothie is a refreshingly light and flavorful blend of pineapple, mango, coconut butter and coconut water with a bright touch of lime and zesty turmeric. This smoothie is exceptionally hydrating, and helps fight inflammation and boost immunity. Among the functional nutritional benefits are:

·         Turmeric—One of nature’s most powerful anti-inflammatories and antioxidants, turmeric also adds a tangy flavorful kick.

·         Pineapple—Nicknamed the “natural weight loss food,” pineapple is low-calorie with no fat. Its high Vitamin B content also helps boost energy.

·         Coconut—Naturally antibacterial and anti-fungal, coconut is also extremely hydrating.

·         Lime—Bursting with Vitamin C and antioxidants, lime helps boost immunity, burn fat, and brighten and rejuvenate skin.

What is your new electricity? How do you plan to drive incremental top line sales and bottom line profits according to Johnson; partnerships specifically strategic partnerships will be driving retail success in 2018. Are you looking for a partnership to drive sales?  

Johnson stated “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as digital hand held marketing, local fresh food,  grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, better-for-you, cashier-less retail, cash-less payments, delivery, and voice ordering.

So just what is your New Electricity? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us