Tuesday, July 20, 2010

NPD Group and American Express Restaurant Market briefing welcome to the Grocerant party!

In the July/August 2010 Restaurant Briefing sponsored by American Express The NPD’s Group restaurant industry analyst Bonnie Riggs was quoted in an article titled Competition from Aisle 7 “It’s time to take notice” speaking of the legacy “meal solution” niche. That niche is now known as the Grocerant niche!

In a recent report by the Food Marketing Institute (FMI) the legacy “meal solutions’ or grocerant niche is now “valued at about $ 1 trillion dollars” in the US alone! It never to late too jump into a growth niche. One question please; where was NPD during the first TRILLION DOLLARS OF SALES?

Nancy Kruse president of the Kruse company has monitored the menu development and evolution within the grocerant niche for quite some time. She has continually spoken out about the progression and viability of the niche.

Technomic was early in researching the niche in the late 1990’s and continues to publish a monthly report read by successful grocerant niche players today. The report is the RMS Monitor; the RMS stands for Retailer Meal Solutions however the focus in as contemporize a grocerant report as you will find in the industry. Success leaves clues and Technomic research has long been leading voice and continues following tracking the grocerant niche.

Readers of this blog know Steven Johnson has been consulting, writing and talking about this niche longer than anyone else in the industry. Thank you FMI for benchmarking our $ 1 trillion dollar niche mark!

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson.

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