Wednesday, July 14, 2010

Tesco’s Private Label Branded Meal Entity with Identity is a global first.

Brand managers for legacy food retailers are not sleeping like they used too. Fresh prepared food brand managers are now creating top of mind consumer products that drive both sales and frequency. Tesco’s fresh food brand managers have now created the worlds first lasagna sandwich!

Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part is an area Foodservice Solutions of Tacoma, WA excels at. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places Foodservice Solutions and Steven Johnson in a select industry grouping.

Tesco obviously is utilizing highly skilled private label brand managers to propel the booming fresh prepared food grocerant niche to an even higher industry status. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar.

Tesco’s lasagna sandwich hits the mark! Success leaves clues and utilizing brand managers to create a meal entity with identity as a limited time offer will garner top of mind consumer trial while increasing frequency.

Walgreens Café W will be testing new fresh food products this fall in Chicago, 7 Eleven is testing new products now. Grocerant fresh food brand managers manages understand the 5 P’s of successful food marketing today Product, Price, Packaging, Promotion and Portability.

Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson BING: Steven Johnson Grocerants

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