Thursday, September 22, 2011

Food brand protectionism VS retail food brand evolution.

Retail foodservice is evolving since the economy is not. Retail food operators are evolving product mix and or menu mix in order to keep up with the changing consumer.  Family after family is expressing that they are now becoming exasperated, worried and directly affected by the prolonged economic down turn.

Grocery stores are providing more and more ready-2-eat and heat-N-eat meal component options. Chain Drug stores are now selling ready-2-eat fresh prepared food and Convenience stores continue up grading fresh and prepared meal offerings. Restaurateurs must rapidly readjust menus to reflect the increased in fresh prepared ready-2-eat and heat-N-eat meal competition and new points of food distribution.

If success leaves clues one of them is follow the customer as fast as you can.  If you do not your brand may very well loose its consumer relevance.  During the past three years the grocerant niche has expanded and excelled.  Companies and brands that are or have been practicing brand protectionism are losing market share to those practicing brand evolution.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson, Grocerants or

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