Trader Joe’s, Whole Foods, TGI Fridays, Boston Market,
Sheetz, Wawa and Walgreen’s all have entered the branded private label
ready-2-eat and heat-N-eat fresh and prepared food grocerant niche. Each is finding success while rolling out
additional meal components. Consumers have
responded positively, in fact the entire food industry is taking notice.
Thom Bilschok global
president, innovation and strategy for SymphonyIRI stated while speaking about
IRI’s new survey “Accelerating Growth in Uncertain Times” that “ meal ingredients and
components together make up the “hottest supercategory” … We’re projecting that meal ingredients
are going to grow over double digits for 2011 and 2012,” he said. “Shoppers
continue to [struggle] with expenditures.
Success leaves clues
and Blischok
went on to make a number of suggestions. “Within meal ingredients/components,
retailers should invest in flavor innovation.
“People
are getting tired of eating the same old meatloaf — they’d like to try a
different kind of meatloaf,” he noted. “So if I were a retailer, I would do two
things: I would make sure shoppers understood that I’m there to help them make
a simpler, better-quality, more value-driven meal than in the past; and I would
be doing some private brand innovation around flavors and taste.”
Regular readers of this blog are not surprised by this at all.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Foodservice
Solutions® Bing or Google Grocerants or visit
http://www.linkedin.com/in/grocerant,
twitter.com/grocerant Email: grocerant@q.com
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