Traditional food retailers can edify consumers while building
brand value together. An intriguing new relationship was born that will edify
two of America’s best known brands Starbucks and Disney. Long faulted for
limiting choice of food offerings within its theme parks and practicing food
brand protectionism, Disney has shifted gears.
These two global brands both with outstanding leaders within
the fresh and prepared ready-2-eat grocerant niche announced an alliance that I
am sure over time will reach around the globe. This is another key turning
point in the growth of the grocerant niche. This is an example where two very
strong global brands create synergy to meet or exceed consumer demand without
diminishing individual brand value.
My friend and founder CEO of Technomic may have said it
best. "I don't expect to see Mickey drinking coffee any time
soon,"….. "But from a marketing perspective, you have two iconic
brands coming together, which has to be a positive." From my perspective Starbucks belongs on Main
Street USA.
Hand held food for immediate consumption have been a
mainstay on Main Street US. The new
branded Starbucks offerings will complement and enrich the consumer experience
for both brands. Where does your brand
belong? Do you need positioning,
placement or brand building ideations?
Outside eyes can
deliver top line sales and bottom line profits.
Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader
in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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