Foodservice Solutions® grocerant guru coined the phrase grocerant back in 1997 to describe Phil Romano’s Dallas based Eatzi’s Market & Bakery. Romano an industry icon understood the drive for consumer choice, customization and mix and match meal bundling long before anypne else. Phil was not early too the grocerant niche. The rest of the retail food industry was simply late to the party.
Today Walgreens is leveraging the grocerant niche for fresh food success in New York City, Chicago, Boston and San Francisco. Success does leave clues Phil Romano has left many clues and consultants like me have made a very good living picking them up while utilizing them to edify the industry and delight consumers.
Many companies stumble, Eatzi’s did as well, but the core of the concept never wavered nor did consumers. Whole Foods, Central Market, Wegmans, and foodies from around the world have visited Eatzi’s looking for clues. You can see success attributes of Eatzi’s at many concepts around the US today (your welcome). Can you tell I am please at this new wave of success? Of course you can. I am, and our industry should be as well. Retail foodservice is booming within the grocerant niche.
Wawa, Sheetz, 7 Eleven have or are entering the grocerant niche serving fresh prepared food that is “better for you”. Some day we might even see the end of the roller grill. There is no roller grill at Eatzi’s and you know it as soon as you walk in. The sights, sounds and scents of food and retail success abound. The grocerant niche is larger now than Eatzi’s but you never forget the first grocerant.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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