Carrefour should use Safeway for its entrance into North America.

Around the world when you’re ready-2-eat millions of people turn to Carrefour every week. North America is the one key spot that Carrefour has yet to enter and Safeway just might be the vehicle needed for Carrefour to move into the profitable US and Canadian marketplace.

Headquartered in Paris, France Carrefour is one of the best in class with fresh ready-2-eat and heat-N-eat food companies.  Carrefour has successful experience with and aging population, demographic changes and evolving ethnic food offerings that could be leveraged to lift Safeway from its current doldrums.

Safeway headquartered on the west coast of the United States continues to utilizing legacy category management techniques that while once viable simply don’t reflect the evolving food retail environment. That category focus is but one reason that they were unable to compete successfully in the US, east coast marketplace and are now selling or closing locations.  Carrefour has the ability to leverage its global success with ready-2-eat and heat-N-eat fresh and prepared food if they buy Safeway and would have plenty of room for additional growth.  Carrefour understands the grocerant niche and can be successful in the United States. 

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