Tuesday, December 4, 2012

KFC expanding non-traditional points of food distribution will they fly high again?

KFC is flying high with it new points of distribution. Japan Airlines (JAL) has announced plans to serve KFC (yes, Kentucky Fried Chicken) on its flights from Tokyo's Narita Airport to eight destinations just in time for the holidays.

JAL is calling it "Air Kentucky", KFC chicken will be served during the second meal on flights to the cities of New York, San Diego, Chicago, Boston, Los Angeles, London, Frankfurt and Paris. The meal will include a drumstick, chicken breast, "flat bread" and, of course, coleslaw.

KFC will be served from December 1, 2012 through February 28, 2013 in packaging that was made exclusively for the airline. KFC wildly popular in Japan, and is the world’s largest chicken restaurant chain will be flying high with this rollout.  For all of you too busy to get your bucket at home JAL is offering you comfort food at 35,000 feet. 

Ready-2-eat and heat-N-eat prepared food continues to drive growth in all sectors of retail foodservice.  The grocerant niche is booming.  Are you ready to expand points of distribution?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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