Thursday, December 13, 2012

Walgreens Fresh Food just might be Chain Restaurants next Nightmare.

Ready for a Free Lunch! Consumer will welcome a free lunch from Walgreens, while restaurateurs might become shaken by it.  Food Retailing is evolving faster than most restaurants want to admit or can even begin to understand. When a 78 Billion dollar company with a legacy of fresh food in its history decides to re-enter the food space restaurants better pay attention and evaluate market positioning.
Regular readers of this blog are not surprised by this proactive Fresh Food Mobile Tasting Tour that Walgreens has kicked off.  Walgreens 40-foot trucks will be roaming the country offering free samples of juice, frozen yogurt, and coffee. Since we have been documenting Walgreens food success for 6 years we sure hope one of the trucks makes its way to Tacoma, WA. The grocerant niche is booming, is your company ready to enter the ready-2-eat and heat-N-eat food niche? If so Foodservice Solutions can help.
FRESH FOOD retailers who will you next competitor be?  Walgreens Fresh Food Mobile Tasting Tour is innovative, consumer participatory and food focused with taste testing the number one way to garner new food customers sampling. With over 7,500 stores in the United States, Walgreens can on a national level garner share from Grocery Stores, Restaurants and Convenience Stores if the so choose.
Walgreens  company focused is on “better for you living” is extending the halo of “better for you” into food with this “The Up Market Fresh” experience according to Joe Magnacca president of daily living products for Walgreens. Magnacca stated “Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages," …. "The 'Up Market: Fresh' experience is a unique way to showcase our commitment to help people get, stay and live well."
Planned samples are:
Juices -- Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables.
Go Green" is a featured juice and is a blend of cucumber, kale, celery, green apple and lemon. One hundred percent natural orange juice will also be sampled.

Smoothie -- The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.

Frozen Yogurt -- Two premium, low-fat frozen yogurts will be sampled - Triple Chocolate and Tahitian Vanilla - alongside a selection of eight toppings.

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

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