Wednesday, January 16, 2013

Chipotle Mexican Grill embraces the 5 P’s of Food Marketing

Steve Ells Founder and Co-CEO of Chipotle understands the undercurrents of the evolving retail food space. Consumers are in growing numbers attracted to “better for you” food, bundled as mix and match meal components.  Chipotle targeting consumers within the ready-2-eat and heat-N-eat fresh prepared food grocerant niche is expanding catering options across the US.

Foodservice Solutions® Grocerant Guru Steven Johnson has been gathering retail food success clues.  Within the clues they discovered some universal commonalities from those commonalities he developed, the 5’P’s of Food Marketing.  The 5 P’s are Product, Packaging, Placement, Portability, Price.

Steve Ells stated ““We are changing the way people think about and eat fast food by offering our customers better ingredients from more sustainable sources in a way that is affordable and accessible,” …“With catering, we can now better serve our customers by allowing them to bring Chipotle into their homes, offices and schools where they can conveniently and effortlessly share the food that they love with large groups of people.”

If you are interested in learning how integrating the 5P’s of Food Marketing can edify your retail food product or brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via this blog or Email at:

Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has been the global leader in the Grocerant niche. For product or brand positioning assistance contact via:, the Grocerant LinkedIn page or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or Grocerant on Twitter

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