Tuesday, January 22, 2013

The 5 P’s of Food Marketing Propel 2013 Food Retail Success.

Steven Johnson Foodservice Solutions® Grocerant Guru developed the 5 P’s of food marketing which are: Product, Packaging, Placement, Portability and Price.  When fresh prepared Ready-2-Eat and Heat-N-Eat  food is thrown into the mix consumer frequency and customer loyalty both increase for retailers driving top line sales and bottom line profits all within the grocerant niche..

Look at the US retail foodservice growth and sales leaders of today Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7 Eleven are all growth leaders.  Trader Joe’s leads in sales per square foot at over $1,750 per Sq. Ft. Chipotle, Five Guys and 7 Eleven are all growing units and garnering share of stomach from everyone else.  All are members of the grocerant niche. 

One of the most interesting new developments is bundling of the meal components with a “better for you” focus.  It’s a mix and match game that is very empowering for the consumer.  Consumer’s select by meal occasion what “better for you” attribute they want.  It can be fresh hamburger, low salt, cooked to order, or green packaging.

Don’t discount the value of consumer choice or limit the world of “better for you”.  Mix and match of small portion, fresh products, green packaging all are contribution to making meal time a time of convenient meal participation, differentiation and individualization and consumers are responding.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on www.FoodserviceSolutions.us   visit http://www.linkedin.com/in/grocerant, Steve@FoodserviceSolutions.us

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