Thursday, August 14, 2014

Football Food is Evolving Driven by the 65 Inch HDTV

Football season is upon us naturally it’s time to start talking football food and how it’s evolving. Americans love affair with restaurants is not dying.  However increased competition with innovative food with a twist broadens consumer choice of dinning with quality and ease at home. All driven by the 65 inch HDTV Syndrome

Fine Food Fast is how many describe Ready-2-Eat and Heat-N-Eat fresh and prepared food.  Grocery store fresh food options are expanding consumer choice of Mix & Match Meal component options. Restaurants, Convenience stores and Grocery stores are all selling Take-Away food.  Meal Mix & Match grocerant meal components have been the leading sector in retail foodservice of late. It’s menu magic and easy for consumers.

Mix & Match grocerant food allows the consumer to spend more time in front of the 65 inch TV.  Grocery store brand loyalty and frequency increases with each advancement in quality Ready-2-Eat and Heat-N-Eat food.  Here are examples of Mix and Match Meal components from Grocery stores only that are driving the evolution of change in Football Food for the home: 

Goat Cheese Strawberry Salad: spring mix topped with thinly sliced, strawberries, blueberries, walnuts and crumbled goat cheese. Cajun Seasoned Potatoes: roasted potatoes topped with Cajun blackening seasoning. Coconut Crusted Mahi Mahi and Chicken Tenders: coated in toasted panko bread crumbs and cream of coconut (ready-to cook), Mexican Lasagna, Mushroom Risotto, Crabcakes.
Aegean Salad: shell pasta with Feta, onion, artichoke hearts, cherry, tomatoes and kalamata olives
Caprese Panini. BBQ Chicken Quesadilla, Matzo Ball Soupeared Chicken Breast with Peach & Chive Sauce, Parmesan Chicken Fingers. Turkey Roulade with Cranberry Stuffing.

Delivered, picked-up, order on-line or on the phone grocery stores are allowing customers to watch the game, with no serious shopping, cooking, or clean up.  That is a ‘better for you’ solution.

Visit:  if you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email:  or call: 1-253-759-7869 

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