Foodservice Solutions® Grocerant Guru®, Steven Johnson identified,
quantified, and qualified five key drivers of fresh prepared food sales. Foodservice Solutions® FIVE
P’s turned into an integrated marketing program for many fresh food retailers
including Chain Restaurants, Chain Convenience Stores, Chain Liquor Stores, and
Service Dili’s around the world. The
FIVE P’s are:
When grocerant Ready-2-Eat and Heat-N-Eat fresh and prepared food are
thrown into consumer view of options a retailer is offering they become top of
mind for consumers are return visits.
Integrating the FIVE P’s will help you increase customer frequency,
build loyalty while simultaneously increasing unit margins driving top line
sales and bottom line profits.
Simply look at the US retail foodservice growth and sales leaders
of today. Trader Joe’s, Chipotle Mexican
Grill, Five Guys Burgers & Fries, 7-Eleven
are all growth leaders. Trader Joe’s leads in sales per square foot at
over $1,750 per Sq. Ft. Chipotle, Five Guys and 7-Eleven are all growing units
and garnering share of stomach from everyone else. All are members of the
grocerant niche.
One of the most interesting new developments is bundling of the
meal components with a “better for you” focus. It’s a mix and match game
that is very empowering for the consumer. Consumer’s select by meal occasion
what “better for you” attribute they want. It can be fresh hamburger, low
salt, cooked to order, or green packaging.
Don’t discount the value of consumer choice or limit the world of
“better for you”. Mix and match of small portion, fresh products, green
packaging all are contribution to making meal time a time of convenient
meal participation, differentiation and
individualization and consumers are responding.
Are you looking a customer ahead? Since 1991 retail food
consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in
the Grocerant niche for more on www.FoodserviceSolutions.us Contact: Steve@FoodserviceSolutions.us
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