Building a brand with consumer relevance requires giving the customers what they want according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The brothers Wahlberg are understand that consumers are dynamic not static so they are extending their brand Wahlburgers fast-casual restaurant brand into the grocery channel with a new line of beef products available in supermarkets.
Chef Paul Wahlberg is bringing Wahlburgers into consumers’ homes with a new line of beef products which is the new electricity driving sales at Wahlburgers. How do you plan to drive incremental top line sales and bottom line profits according to Johnson; partnerships specifically strategic partnerships will be driving retail success in 2018. Are you looking for a partnership to drive incremental sales?
Johnson stated “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as digital hand held marketing, local fresh food, grocerant positioning, urban farming (produce, seafood, etc.), autonomous delivery, better-for-you, cashier-less retail, cash-less payments, delivery, and voice ordering.
Wahlburgers developed in strategic partnership with ARKK Food Co., will include ground beef, pre-formed patties, pre-formed sliders and brick pack, all made with the same proprietary Wahlburgers Angus blend of brisket, short rib and chuck found in its restaurants across the country.
Executive Chef Paul Wahlberg stated “In all our restaurants and now in our new retail product, we offer a custom blend of angus brisket, chuck and short rib for great texture and flavor,”, who, along with his celebrity brothers Mark and Donnie Wahlberg, founded the restaurant chain in 2011. “We wanted to provide the best cuts of angus beef that’s always fresh, never frozen to ensure that every bite is tender, juicy and packed full of rich flavor.”
Looking for a big push the new retail beef products will be available at grocery store locations nationwide, with an initial launch over the next 30 days at Hy-Vee, Jewel-Osco, Acme, Safeway, Shaw’s and Winn-Dixie. Upon rollout, Wahlburgers beef will be available at 1,300 stores.
So just what is your New Electricity? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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