Thursday, September 19, 2019

Kwik Trip finds C-store Delivery Success

Success does leave clues. When Kwik Trip announced that it was expanding its delivery range to include the majority of Madison, Middleton, Monona and Sun Prairie, Wis. It was clear to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® consumers migration to Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food had taken root and elevated another sector of foodservice.
Regular readers of this blog know that this follows a second expansion to Green Bay and Appleton, Wis., that occurred in late August.  Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food continues to grow in demand, creating new electricity as consumer from coast to coast are time starved according to Johnson.
Kwik Trip partnered with EatStreet as its delivery partner. There is no doubt that this partnership had created new electricity and excitement around Kwik Trip’s brand and fresh food offerings.
David Jackson, digital marketing and loyalty manager for Kwik Trip stated "The response has been overwhelming from our loyal customers and that meant one thing: We needed to expedite the launch of delivery at other Kwik Trip locations,".
Matt Howard, EatStreet's CEO and co-founder stated "It's clear customers want Kwik Trip delivered to their doorsteps," … "Customers in our hometown of Madison have enjoyed delivery for dozens of restaurants, and the addition of more Kwik Trip locations is only going to make it that much better."
Items available for delivery include hot food and beverages, snacks, energy drinks and more. The EatStreet mobile app is available in the Apple store and Google Play. Customers can also visit
How are you driving new electricity into your brand for consumers? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, free stuff, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson,  or

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