Wednesday, September 18, 2019

Uber Eats and McDonald's Team Global McDelivery Plus Free Stuff

Foodservice Solutions® Grocerant Guru®, Steven Johnson calls 2019 the year of ‘partnership’ success has no doubt that McDonald’s ‘Global McDelivery Night’ will be a big success because it partnered with Uber Eats and is consumer interactive, participatory while creating incremental brand electricity.
So, when you order McDonald’s fresh fries at home on September 19th, 2019 you just might get a free a side of cozy socks, slippers or, even a sleeved blanket.  So, why go out order-in from McDonald’s.
Here is how it works: customers who order McDelivery with Uber Eats from a participating restaurant on September 19, starting at 5 PM, will be able to add an item from our McDelivery Night In line for free, while supplies last. Think loungewear, games and other merchandise. Order fries at home and they might just come with a side of cozy socks, slippers or, yes, even a sleeved blanket.
So, in the U.S.? Order McDelivery with Uber Eats from a participating McDonald’s to receive a limited-edition item from the McDelivery Night In line on September 19, beginning at 5 p.m. local time, while supplies last. Find participating restaurants. Sound simple, it is.  That’s food marketing is supposed to be.
How are you driving new electricity into your brand? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, free stuff, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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