Saturday, September 7, 2019

Pizza Hut Hopes Football Kicks-Up Sales

NFL football is back college football is in play and Pizza Hut is leveraging its new partnership as the Official Pizza Sponsor of the NFL with the NFL to create an interactive participatory NFL-themed branded invitation for consumers that will drive top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
This is the year season that Pizza Hut plans to pick up customers after Papa Johns fumble according to Johnson.  With a food sales focus to drive franchisees top line sales the program is simple, Buy. Play. Win. Buy Pizza Hut. Consumers can play the brand-new interactive NFL-themed game Hut Hut Win, and earn the chance to win once-in-a-lifetime NFL experiences and millions of instant win prizes.  
Here is how Hut Hut Win works: consumers join Hut Rewards, spend just $5 at Pizza Hut, and visit to register for the game. For every $5 spent at Pizza Hut, earn one of the 32 NFL team virtual game pieces and a chance at millions of instant win prizes, like official NFL merch, free gameday grub, Hut Rewards points, and bonus plays....
Fill half a game board (16 NFL teams) for a chance to score prizes like a once-in-a-lifetime experience with an NFL player, 2020 NFL Draft Weekend tickets and more. Collect all 32 NFL teams for a chance to win one of three grand prize trips to Miami for Super Bowl LIV with an exclusive opportunity to go on the field during the Pepsi Super Bowl LIV Halftime Show.   

Marianne Radley, chief brand officer, Pizza Hut  stated “In our second season as the Official Pizza Sponsor of the NFL, we’re taking our partnership to the next level for fans with the launch of Hut Hut Win,”  “Our game plan is simple—create unforgettable experiences that connect our fans to their favorite sport—like no one else can. Because we don’t just make pizza, we make memories.”  
In order to garner attention Pizza Hut’s NFL player partners are joining in on the action too, and fans playing Hut Hut Win will have the opportunity to win unbelievable experiences with none other than JuJu Smith-Schuster, Tyler Lockett, Todd Gurley, and Pizza Hut’s newest player partner, five-time Pro Bowler and two-time Defensive Player of the Year, Aaron Donald.
Once again interactive an participatory the experiences include making pizzas with JuJu at Pizza Hut Global Headquarters, unlocking an escape room with Lockett, a game night with Gurley and a ping pong pizza party with the titan of table tennis himself, Aaron Donald. Each player, and their unique activity of choice, will be highlighted in four new Pizza Hut TV commercials airing this season.  
Radley  continued “We couldn’t be more thrilled to have Aaron join the Pizza Hut family,” …“His personality is a perfect fit for our brand and he raises our roster to a new level. We’re also psyched to bring back our dynamic players (on and off the field) and fan-favorites Todd, JuJu and Tyler for their second season with team Pizza Hut.”  
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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