If success does leave clues T-Mobile’s Tuesday’s App has driven top of mind awareness for T-Mobile while edifying legacy foodservice brand relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Does your brand marketing look more like yesterday than tomorrow?
Back in the day a The Hartman Group study found not nothing works better than free. T-Mobile took that to heart and now that they are partnering with Burger King if you want to score a free Whopper, T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android and get ready for Tuesday, September 3.
So, T-Mobile and Burger King announced a partnership to bring more free food to Un-carrier customers each month through January, including WHOPPER sandwiches and more, through T-Mobile Tuesdays. On Tuesday, September 3, T-Mobile customers can snag a free Whopper sandwich through the T-Mobile Tuesdays app, and that royal treatment continues every month through January with free BK eats.
John Legere, CEO at T-Mobile “There are few things Americans agree on these days, but most of us agree that burgers are delicious, and free burgers somehow taste even better,” “We teamed up with BK through January because T-Mobile customers reign supreme yet again … while carrier customers get royally screwed, as always.”
Once again, if you want a free Whopper, T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android and get ready for Tuesday, September 3. When that burger craving hits, open the app, tap Redeem and log in or create an account in the latest BK app to apply your free Whopper sandwich code. Before end of day September 9, order your free Whopper on the BK app, and make your flame-grilled dreams a reality.
How are you driving brand value? How are you driving new electricity? So, is your brand looking a customer ahead? Are you looking to grow business like you did yesterday or do you want tomorrow customers? Just where is your brand headed? How is your brand expanding its reach and driving new electricity?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/