Success does leave clues and when you are
one of the world’s largest companies you must have pick-up many success clues
along the way according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®. One clue Amazon
has picked-up and leveraged for its success is: fast service during the
holidays not only drives incremental business it becomes a platform of sustaining
a long-term relationship with consumers.
This year members of Amazon
Prime can now arrange free grocery delivery in one or two hour windows
from Amazon Fresh and Whole Foods Market. The available selection includes
meat, seafood, produce, snacks and household staples. Are you time
starved during the Holiday season? If
so, this is great!
Amazon VP of Grocery Delivery Stephenie
Landry stated “Prime members love the convenience of free grocery delivery on
Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving
customers $14.99 per month,”… “Grocery delivery is one of the fastest-growing
businesses at Amazon, and we think this will be one of the most-loved Prime
benefits.”
Amazon is enabling Prime members
currently shopping grocery delivery to continue using these services, however,
and get this all other Prime members in one of the 2,000-plus cities and towns
with grocery delivery can make an online request
for an invitation to shop Amazon Fresh or Whole Foods Market delivery. So,
how fast is your service and what do you charge?
Simply put: Amazon is looking a customer
ahead. Are you playing catch up or are
you looking for ways to differentiate your brand from competitors? Are you
building a platform for today or tomorrow?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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