Partnerships help brands drive innovation
and points of distribution, while customer drive sales. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® grocerant niche virtual
‘restaurants / outlets’ drive down cost while edifying a brands relationship
with consumers who find themselves online more than on the street corner.
Regular readers remember that we were the
first to tell you about DoorDash’s virtual kitchen. Chick-fil-A began
delivering chicken sandwiches from DoorDash Kitchens earlier this month.
Consider how this help the brand drive new electricity without a new building,
extending its reach with the additional Bay Area markets of: Atherton, Belmont,
Menlo Park, Palo Alto, Redwood City, San Carlos and Woodside.
NRN reported that Luke Pipkin, senior
project lead on Chick-fil-A’s Beyond the Restaurant team, said operating out of
DoorDash Kitchens is part of a brand initiative to provide
more convenience to its customers.
Pipkin continued "We're continually
looking for innovative ways to make the brand more accessible and have been
piloting various concepts with food delivery services nationwide since 2018,”
he told Nation’s Restaurant News in a statement. “We're excited to
continue our partnership with DoorDash by joining its first delivery-focused
kitchen and look forward to serving even more guests in the Bay Area.”
Partnerships drive new electricity into
legacy brands according to Johnson. What are you
doing to drive new electricity into your brand? Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply chain and includes such things as fresh foods, plant based foods,
sampling, toy’s, beer, developing brands, unique urban clothing, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like
yesterday than tomorrow? Why? This new partnership does all of that.
The Chick-fil-A partnership comes a year
after Chick-fil-A, chose DoorDash for nationwide delivery. DoorDash
said that Chick-fil-A has become one of the firm's most popular brands. The top
two favorite delivery items are the classic chicken sandwich and the
spicy chicken sandwich.
Keeping its brand integrity, Chick-fil-A
is only offering delivery, for now. The full menu is available during regular
Chick-fil-A hours, six days a week.
Fuad Hannon, head of new business
verticals at DoorDash, stated “The demand from DoorDash Kitchens' restaurants
has exceeded our highest expectations, and we're thrilled to have another customer
favorite enter the space,” “This new endeavor with Chick-fil-A is a
testament to our strong partnership and joint enthusiasm to find new,
innovative ways to reach more customers where they are."
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
Battle for Share of Stomach
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