Thursday, December 19, 2019

7-Eleven’s Digital Platform is Consumer Driven

Evolve or fad away is the old foodservice adage.  In the case of 7-Eleven with over franchises and/or licenses more than 69,077 stores open around the world one thing is clear according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there is no other food retailer better at evolving that 7-Eleven.
Set on the foundation of saving consumer time, 7-Eleven has focused on its core time stared consumers with innovation after innovation.  Today 7-Elevens digital team is at the industry forefront expanding effortless and convenient solutions with relevance to edifying its relations with today’s consumers.
7-Eleven digital team recently announced that it has reached 25 million loyalty members through its 7Rewards loyalty program. Since expanding its 7Rewards loyalty program two years ago, 7-Eleven has seen membership in the app-based platform almost triple (266%) from 9 million to 25 million members.
How are you engaging consumers? Is your brand driving relevance with technology?  While technology is important Foodservice Solutions® grocerant scorecards indicate that Gen Z and Millennials are drawn to 7-Eleven in large part because of ‘price’ and new fresh food and beverage offering many of them with the ‘halo’ of better for you around them.
Within every sector for foodservice today it is still the food & beverage offerings customer frequency first and technology can edify that relationship in a proactive, meaningful and measurable way.
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit , or call 1-253-759-7869

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