Tuesday, December 10, 2019

What’s Better than a Drive-Thru? Drive & Order

That’s right times they are a changing once again.  Fresh food fast changed the automobile industry back in the day as fast food restaurants began installing drive-thru’s and consumers love the drive-thru so much auto manufactures added cup holders.  Yes, back in the day you could buy a car and they did not come with even one cup holder. 
Currently, select BMW owners, allow drivers order by pushing a button, before being given driving directions to pick up their food.  That my friend’s make’s fresh food fast even faster according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The select BMW owners can now order Nekter Juice Bar and Portillo’s from their cars with the push of a button, part of a test conducted by food ordering platform Olo. Now that’s putting some new electricity and customer relevance in automobiles, restaurants, and grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.
Eligible customers can order and pay by pushing a button, and are then given driving directions to pick up their food. Steve Schulze, co-founder and CEO of Nekter stated; "Since day one at Nekter Juice Bar, it's been our mission to make our menu of fresh and nutritious juices, Superfood smoothies and acai bowls easily accessible to everyone on their individual paths to wellness,"  "Collaborating with innovative and forward-thinking brands such as BMW and Olo will help us expand this accessibility while also supporting our speed-of-service initiatives for people on the go."
The test, is available on compatible BMW vehicles made after 2015, runs through the remainder of the year. Here is how it works; consumers can log on to the BMW Labs website to check their eligibility and preconfigure an order. The service allows drivers to order favorites and repeat orders.
How are you driving new electricity into you brand?  Is your ordering process getting faster? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, BMW in car online ordering,  unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? Do you need a new partnership?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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