Wednesday, December 18, 2019

Wegman’s Restaurant Conundrum

Build more Wegmans Lifestyle Stores or give consumers fresh food fast via a qualitative restaurant?  The choice was clear in the case of Wegmans full-service restaurant Blue Dalia according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® close Blue Dalia it’s not in line with the fresh fast food you are selling at your stores.
The Blue Dalia, which closed, just 18 months after opening. Grocery stores even if they are ‘lifestyle’ retailers must understand that selling quality fresh prepared Ready-2-Eat and Heat-N-Eat food in a grocery store for immediate consumption or customized home meals is not the same as selling food at or in a restaurant.  
A Wegmans spokesperson stated, “The reason, in large part, that the Blue Dalia closed was that it competed with our own in-store restaurant food options, like the burger bar, sushi, pizza and much more.”
Foodservice Solutions® grocerant scorecards are do not reflect the spokespersons naïve comments.  The simple fact is a grocery store service deli / prepared food customer is the same as the restaurant customer but the expectations for each eating occasion is tremendously different.
Success does leave clues and grocery stores can successfully open and run restaurants and restaurants can sell grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food with success if they take the time to understand the unique attributes consumers are looking for.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson,  or

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