Friday, December 6, 2019

What’s a Better For You Christmas Dinner Seafood

The Halo of ‘better for you’ is top of mind this year for Christmas dinner according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared complete meals, and or side-dishes have become a mainstay for holiday meals with 83.7% of consumers reporting they will have at least one on their table this Christmas according to our latest grocerant scorecards.
One recurring theme / undercurrent of the continued increase in use of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is the ‘halo’ of better for you that come form the time saving or hassle of cooking everything according to Johnson.
IRI recently reported that fresh and refrigerated packaged seafood reached $5.3 billion in the past year, up 3.4% vs. the previous year and 6.5% vs. three years ago. What’s hot this year in seafood? The Alaska Seafood Marketing Institute reports that wild-caught salmon is the most important selling attribute for its customer base.
IRI reported that sales of salmon were up 7% this year and up 21% vs. three years ago. Have you incorporated Salmon into your fresh food meal offering for Christmas? How are you strengthen your brand relationship around the ‘halo’ of better for your meals and meal components?
So, what or the other fresh prepared food items that will hit the table this Christmas? Here is our list:
What is the number one entrée or side dish you would like to buy rather than make?
1.       Pumpkin Pie at 90.7%
2.       Dressing / Stuffing at 72.1%  
3.       Cranberry relish at 67.8%
4.       Turkey at 58.9%
5.       Mashed Potatoes at 57.5%
While Salmon was not on our top five it clearly was moving up our list. The halo of ‘better for you’ continues to drive consumer adoption. Are you looking for way to expand that ‘halo’ with your brand?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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