Tuesday, December 8, 2020

CVS Evolving with Fresh Food via a National Latino Grocery Chain


The consumers is dynamic not static.  Retailers need to be as dynamic as consumers if they want to maintain relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

CVS understand the dynamic shift in demographics and consumer demand for fresh food products and is focusing on growing its Hispanic-focused CVS Pharmacy y mas chain, with a special emphasis on grocery to drive incremental customer relevance and year over year same store sales growth according to Johnson.

CVS is opening 12 more CVS Pharmacy y más stores, this time in New York and New Jersey. The stores are designed to provide a one-stop shop for consumers looking for food, beauty and other merchandise, with more than 1,500 grocery products from Hispanic brands such as Iberia Foods, Yaucono, Fabuloso, Tio Nacho, Pilon and Café La Llave.

Mayra Boitel, VP, chief merchant of alternative formats at CVS Health stated, “Our CVS Pharmacy y más stores have been hugely beneficial to providing a more inclusive environment and value-based personalized selection for our Hispanic customers,” … “Customers can access familiar brands they already know and love, speak with a bilingual staff who can clearly answer any questions about their medication regimen, and easily navigate throughout the store to find what they need quickly. We understand our Hispanic customers are looking for more personalized shopping experiences and we’re eager to deliver in these markets and make them feel at home while they pick up their essentials.”

Since 2015, CVS Pharmacy has opened more than 200 CVS Pharmacy y más locations in more than 90 cities across California, Florida, Nevada, Oklahoma, Texas and Puerto Rico now they are elevating the platforms success to the Northeastern U.S..

CVS Pharmacy, the retail division of CVS Health, is America's leading retail pharmacy with nearly 10,000 locations, including over 1,700 pharmacies inside of Target and Schnucks grocery stores.  They have learned how to evolve with customer relevance and fresh food?  You can to?  Want to learn how?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869. 

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