Friday, December 11, 2020

Fast Casual Restaurant Flower Child Growing


Success does leave clues and When The Cheesecake Factory Inc. bought Fox Restaurant Concepts you knew they were looking at success and for a new avenue to drive sales.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they found it in the highly popular fast-casual Fox concept Flower Child.

Reducing both start-up cost and operating cost is launching one new takeout-only restaurant concept, Fly Bye to Go, and a takeout-only version of its fast-casual Flower Child. So, get this, Fly Bye will be serving Detroit-style pizza and fried chicken two perfect hand-held food items for immediate consumption and perfect as a growth vehicle according to Johnson.

The company stated that “Fly Bye keeps it crispy with buttermilk-dipped, hand-breaded wonderfully crunchy chicken tenders (so you can stop pretending that kid’s meal isn’t for you),”  …The tenders will be served with a selection of 10 sauces for dipping, ranging from an Asian-inspired version to cheese fondue that’s a signature at sibling concept Culinary Dropout. Other items will include wings, mozzarella sticks and pizza.

Hungry yet? If not you will be ready to try the pizza after this, “When you bite into this pizza the crust is airy, the center is cheesy and the edges are perfectly crunchy.” Here is who it’s going to work.

Fly Bye will operate out of the company’s “The Yard” complex, occupying the former Little Cleo’s space next to Culinary Dropout. Little Cleo was a Fox seafood restaurant that closed in 2018. Customers will be able to order Fly Bye food online and pick it up at the location or have it delivered through a third-party smartphone service.

The company also confirmed it will be opening its first takeout-only Flower Child, which has been until now a fast-casual concept, in Tempe, Ariz., in 2021. Flower Child has 26 locations in 11 states. How are you going to grow in 2021?  Are you going to drive down cost while garnering top line sales and bottom-line profits?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869. 

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