Family, food, and familiar flavors combine to make the
holiday season less stressful. Restaurants need to understand that mix &
match meal bundling complement a calm home.
This year for any number of reasons consumers are time starve and stressed,
more than ever they are looking for help preparing meals during the holiday
season according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
So, when Viva Chicken, known for its flavorful
take on Peruvian Pollo A La Brasa, introduced the Holiday Feast, a savory
take-home dish perfect for a family meal, small gathering or cozy night in;
Johnson knew that consumers would be please. (Available until December 31)
Consumers
know Viva for its full-flavored Peruvian chicken, meal components, with consistent
and convenient service. From weekday lunches to family dinners, Viva is finding
a way into guests’ holiday plans with the Holiday Feast ($27.95), which
includes one whole chicken (broken down into 8ths), green beans, plantains,
arroz chaufa (Peruvian fried rice), plantains, French fries and a bottle of
yellow and green sauce (each) in an easy and re-heatable takeaway container.
How do you
get it? The Feast can be ordered in advance through the Viva app, online
ordering, or over-the-phone. Not to worry,
you can also be ordered in real-time at any Viva location.
In
addition to the Viva Feast, guests can give the gift of Viva and spread holiday
joy with gift cards of all sizes. With every $50 purchase in gift cards,
loyalty members will receive $10 credit to use after the first of the year
through the Viva Points loyalty program.
Grocerant niche meals and meal components can drive top
line sales and bottom-line profits. Focusing on the customers unmet need-set
drives success. Every restaurant can garner incremental sales and profits within
the grocerant niche if you are willing to expand your business model.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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