Sunday, December 27, 2020

Rutter’s Joins the Restaurant Sector Me to We Movement in 2021


Once again success does leave clues and industry leading companies understand that there is an increased unmet need that consumers are expressing when it comes to their everyday life and food, meals, and beverages. That is food and food packaging that has the ‘halo’ of better for you and a hallmark of the Grocerant niche.  

So, regular reader of this blog know that we have been highlighting food companies that are focused on elevating next year, 2021 in food, as the year the industry focuses on From Me to We” movement in food aka sustainability. That is expanding the ‘halo’ of ‘better for you’ food and food packaging offerings within every sector of retail food.

Around the world consumers are expressing greater sense of urgency around climate change, droughts, wildfires, and increase in intense tropical storms. According to The NPD Group, consumers reported in July that 63% of their eating occasions during the COVID-19 outbreak have been atypical, meaning they’re eating and sourcing foods and beverages outside of their normal routines. That disruption has elevated consumers focus or ‘better for you’ sustainable food and beverage options according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

 Rutter’s debuted new paper coffee cups, the new paper cups are a change from the current Styrofoam cups and will feature an updated design. They will also feature ThermoTouch double-wall insulation technology, which will eliminate the need for cardboard sleeves or double cupping, helping to reduce waste elevating the halo of better for you.

Rutter’s is the first convenience store chain to introduce dedicated recycling bins at their stores, Rutter’s has always looking for ways to be more eco-friendly. The move to paper cups that are made of 92% renewable resources and non-toxic materials is a continuation of its environmental efforts.

Chad White, Food Service Category Manager stated, “Moving to a paper cup design will help us reduce our carbon footprint, while bringing a new look to our coffee bar as we move into 2021,”

Rutter’s fresh prepared food is at the intersection of restaurant fresh casual Ready-2-Eat and Heat-N-Eat and convenience store mix and match family meal component bundling, both hallmarks of the grocerant niche.

Rutter’s is well known for its award-winning coffee bar, which features six standard coffee blends and a rotating seasonal blend. With a wide variety of creamers, flavored syrups and toppings, there is something for everyone. Rutter’s also offers handcrafted beverages such as frappes, lattes and cold-brew coffees, all of which are available to order through the kiosk.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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