Sunday, December 20, 2020

Steak ‘n Shake Renews Brand Relevance with Apparel Line


Chain restaurant brand messaging can get worn out. While consumers are longing the day that their daily routine will return, subconsciously they want more comfort, more security in their own well-being, and they want their favorite brands of yesterday and today to move forward with them according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Extending a brand message with comfort (one foot in the past) and hope (one foot in the future), Steak ‘n Shake is extending a branded invitation with relevance, a new line of clothing and collectables.  Customers can choose a gift that family and friends will really love with Steak ‘n Shake merchandise and apparel and receive free delivery from Friday, December 11 – Thursday, December 31.

So, Steak ‘n Shake is offering a wide selection of clothing for men, women, and children, along with home accessories, and vintage-inspired collectables. Choose the perfect gift for the die-hard Steak ‘n Shake fan on your list, from stocking stuffers like the plush Steak ‘n Shake mascot “Goldie,” to nostalgic wall art, and cozy fleece blankets.

And for those that want to bring the Steak ‘n Shake experience home this holiday season, enjoy a 12-pack of our world-famous chili. Not 100% sure what they’ll like? You can’t go wrong with a Steak ‘n Shake gift card.

Check out Steak ‘n Shake’s online store by visiting:  What are you offering the consumers at the intersection where yesterday meets tomorrow?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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