Wednesday, December 30, 2020

Will Grocery store Fresh Prepared Food Evolve in 2021


Once again looking a customer ahead grocery store grab-and-go, Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food can be the go to platform that takes the stress out of cooking a family dinner in 2021 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  That is, if grocery stores evolve from 5-gallon shovel ready buckets of prepackaged food, to fresh prepared.

While Foodservice Solutions® recent Grocerant ScoreCards indicate that 88 percent of Americans feel stressed celebrating the holidays, with 30 percent dreading cooking a holiday meal. So, guess where they searched for mix and match meal component options?  Well according to Johnson, consumers are turning to the service deli at their local grocery store, with an undercurrent of disappointment.

Eric Richard, education coordinator for the International Dairy Deli Bakery Association (IDDBA) stated that “Side dishes play an important role in connecting with today’s shoppers, who are looking for prepared foods,” “It’s really important for supermarkets to know what their consumers want in terms of different flavors and tastes from their prepared foods.”

What grocery retailers are now elevating side dishes that complement not only holiday dinners but dinner every night? Mix and Match meal components bundling are key takeout fresh food sales.  If you are a grocery retailer with a desire to garner restaurant customers it’s time to up your fresh food game.

Our Grocerant Guru® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Tacoma, WA based Foodservice Solutions® is the global leader in the Grocerant niche visit Johnson, or

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