Friday, February 26, 2021

Is Coolgreens Meal Subscription Service ‘Better-for-You’?


At the intersection of proactive franchisee’s, consumer trends, virtual kitchens can Coolgreens drive top-line growth and bottom-line profits while expanding the ‘halo’ of better for you fresh food with a subscription service? The team at Tacoma, WA based Foodservice Solutions® reached out and asked their Grocerant Guru®, Steven Johnson and believes it will require some testing, trial, and tasking by consumers before mass adoption of the Menu. Price, and Service.

Coolgreens business model is targeting consumers looking for fresh fast food that is better for you. They say food that fuels vibrant communities with “Food that Feeds Your Life.” Coolgreens recently opened a new ghost kitchen with its first-ever subscription service delivering fresh food fast. Consumers are dynamic not static and brands must be as well.

Customers can now order “The Greens” – signature salads – or “It’s A Wrap” – signature wraps – through on a weekly basis. The Orlando community is the first to enjoy Coolgreens’ fresh, made-to-order creations delivered in this new way. After a few months of testing the service in Orlando, they plan to expand to additional Southeast markets.

Coolgreens CEO Robert Lee stated, “Our mission of providing communities with nutritious, fresh food has always been clear, and this is another opportunity for us to fulfill it,” … “In 2020, we saw an increase of 150% in online orders. People are placing larger orders and using us to play a key role in their family’s meal preparation for the week.

Back to the backbone of growth for most restaurant companies’ franchisee. Coolgreens partnered with one of our franchise owners, Humza Idrees, in launching a subscription service. With no extra prep required, we’re catering to the on-the-go consumer who truly is trying to live a healthy lifestyle. Since Humza just opened our first ghost kitchen in Orlando, this is the perfect place for us to get guest feedback on this additional layer of convenience.”

So, for about $40 per week, the consumer will get to choose four salads or wraps for delivery or shipping anywhere in Florida. Coolgreens will safely deliver fresh, delicious healthy meals directly to guests’ doorsteps. Delivery takes place one day after the food is ordered, and the meals will last for up to five days. Each salad or wrap can be customized to meet specific dietary or lifestyle preferences, and guests can even order a bundle called “The Weekender” that feeds six to eight people for $75.

Idrees came up with the subscription service idea when he and his wife were focusing on leading a healthy lifestyle. Idrees stated, “When Fariha and I committed to living healthier, we soon found that meal preparation is among the hardest parts”

Indrees continued, “The one to two hours each day spent on cooking food at home started to feel like a mundane chore, so we wanted to alleviate this task for others wanting to pursue a healthy diet. If you order So, get this for the Coolgreens’ salad subscription service, all you have to do is pour on our house-made dressing, shake the package and you’re good to go.  How fresh and fast is you brand? Are you growing top-line sales and bottom-line profits?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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