The NPD Group, was once the leading foodservice menu management authority in the world, certainly in the United States according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. While NPD continues to be ranked as the 8th largest market research company in the world, operating in 20 countries, competition continues to intensify looking at ‘Share-of-Stomach’.
Tom Cook, Principal of King-Casey stated, “The beauty of this approach is that it’s based on methodologies that our firms have proven over the years,” … “For more than 30 years, we’ve been helping restaurants increase sales and profits by applying our customer-centric menu optimization process. Now, Personica’s analytical skills and algorithms enable us to develop and test different product and pricing strategies to determine which are best for improving business performance.”
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
Ted Babcock, Vice President Analytics Services of Personica stated, “Our data-driven approach improves menu profit for our clients, without negatively impacting customer buying patterns and behavior,” adds. “While we focus on analyzing data that shows customers’ actual buying behavior, King-Casey brings the ability to understand the sentiments driving that behavior. By working together, we can provide clients a powerful combination of recommendations to optimize their menu.”