Wednesday, September 15, 2021

Frictionless Shopping Helps GetGo Sell Fresh Food Fast


Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food fast is driving customer adoption in all channels of retail foodservice today.  Frictionless shopping within the C-store sector both edifies relevance for Gen Z and Millennials it elevates the incremental food and beverage offerings a convenience store had to offer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Finding success within the c-store sector, Giant Eagle Inc. is working with Grabango to retrofit four of its GetGo locations in the Pittsburgh market. We ask will this be the competitive advantage Giant Eagle needs to add customer relevance and drive chain growth?

Regular readers of this blog know that, GetGo partnered with the technology company a year ago to retrofit an O'Hara GetGo Café+Market Store with Grabango's checkout-free technology.

Rug Phatak, senior director of marketing for GetGo, stated, "As we continue doubling down on creating the best in-store experience for customers, we remain drawn to Grabango because of their commitment to delivering an optimized, safe and easy experience for our loyal Giant Eagle and GetGo shoppers," ... "Following early adoption success and shopper enthusiasm, we're excited to roll out Grabango's checkout-free solution to more customers throughout the Pennsylvania area."

So, for the initial launch, the team chose the O'Hara GetGo location for Giant Eagle's first deployment because of its traffic count. The team knew if Grabango could seamlessly retrofit its technology into this dynamic environment, then the success could be replicated nearly anywhere, according to Grabango.

A company spokesperson explained, the Grabango system requires no in-store changes, can be installed quickly without closing the store, loyal customers can still shop for their favorite products right where they are used to finding them.

Are you selling grocerant niche Ready-2-Eat or Heat-N-Eat fresh food in a restaurant, service deli, dollar stores, or convenience store?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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