Domino’s Promoting “Stranger Things” Now

 

Driving new electricity into the Domino’s brand is something the marketing team excels at Domino’s excels at according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.  

Domino's new ‘mind ordering app’ just might be the new hot thing this July. Domino's Pizza Inc., the largest pizza company in the world, is giving "Stranger Things" fans a special deal, just in time for the July 1 premiere of season four, volume two on Netflix. Fans who try Domino's new mind ordering app for fun can receive a 20% off coupon to use on their next online menu-price order.

Kate Trumbull, Domino's senior vice president of brand and product innovation, stated, "With season four, volume two of 'Stranger Things' quickly approaching, we know fans around the U.S. are going to gather around the TV for viewing parties," says. "Pizza is the perfect complement to binge watching your favorite show, and we're encouraging fans to try Domino's mind ordering app for fun, as they can receive a 20% off coupon to use on their next online menu-priced order. After all, who doesn't love watching a great show while enjoying some delicious pizza?"

So, just what is Domino's mind ordering app? It is an immersive experience which places "test subjects" inside Hawkins National Lab in Hawkins, Indiana – transporting them to the center of "Stranger Things" in 1986. Users can choose to "Try for Fun" or "Place a Real Order" within the app, explore the lab, uncover Easter eggs and use their telekinetic powers to gain control of certain objects. Those who "Try for Fun," without placing a real order, can access a coupon for 20% off the menu price of their next order from dominos.com. 

Ok, to receive a one-time use 20% off coupon for a menu-priced order on dominos.com, follow these steps:

·         Download Domino's new mind ordering app.

·         Choose the "Try for Fun" mode.

·         Focus your mind on the pizza box and follow the prompts.

·         When you return from the Void and Upside Down, find the computer screen and tap it for the 20% off coupon.

·         You'll be taken to dominos.com on your mobile device, where the 20% off coupon will automatically be applied to your cart.

·         Order and enjoy

Domino's mind ordering app is available for download from the App Store or on Google Play.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.