Restaurants Food and Beverages Are Essential On-Line Items

If success leaves clues and it does, there is not a retail food outlet today that should not be expanding their online meals, meal component, and beverage options according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Mix and Match meals and meal components are the hallmark driving the continued growth of the grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.”

In case you had not hear CryptoMonday recenlty presented data showing that the Food and Beverage (F&B) sector is beginning to make inroads in most online shopping platforms. Their presentation showed that F&B has the highest conversion rate among all e-commerce verticals. It scored a conversion rate of 4.4%, besting Health and Beauty (3.3%) and Beauty and Skincare (3.05%), among others.

So, “If you want to boost your e-commerce sales, consider focusing on the food and beverage sector,” says CryptoMonday’s CEO Jonathan Merry. He adds, “Food and beverages are essential items. So, they have a higher chance of undergoing the full checkout process than non-essentials. This helps retailers ease the conversion of users into customers when selling these products.”.

The food and beverage sector's high conversion rate can be attributed to several factors. First, consumers are increasingly turning away from brick-and-mortar stores in favor of "click-and-collect" services. These allow them to shop at home before picking up their order at a local store or delivery location. Think express lanes for drive-thru’s according to Johnson.

Secondly, e-commerce platforms make it easier for shoppers to find what they want quickly. They can find what they want in a matter of minutes using search filters. That saves them the time needed to trawl through rows of products like those in person. This makes shopping online seem more efficient than its offline counterpart.

Here is the best part, 2022 witnessed shoppers abandoning a significant volume of their online shopping orders. The reasons for their abandonment are as varied as are the shoppers themselves. But for the American shoppers, the primary reason for the abandonment was excessive shipping costs. Coming a close second was faulty discount codes.  Now consider that Amazon Prime members can get a free year of GrubHub+ there can be little doubt that meal and meal component delivery will only expand.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter