McDonald's Canada Quietly Doing Good

 

There is a reason that industry leading companies are industry leading according to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®.  Here is something many of you may not know. As part of McDonald's Canada's ambitions to help feed and foster communities, the company is making important changes behind the scenes across the country with the planet in mind.

Yes, McDonald's Canada is part of a global journey to source 100% of McDonald's primary guest packaging from renewable, recycled or certified sources by the end of 2025 and is part of the McDonald's global pledge to achieve net-zero greenhouse gas emissions by 2050. 

Currently, McDonald’s Canada is helping create an impact in the communities where it operates with the planet in mind by committing to the company’s global goal to source 100% of primary guest packaging from renewable, recycled, or certified sources by the end of 2025. (CNW Group/McDonald's Canada)

Michèle Boudria, President and CEO, McDonald's Canada, stated, "We recognize we have an important opportunity to help serve up a better tomorrow, and the actions we're working on today are an investment in our future,". "When you live and operate in almost every Canadian community, serving more than a million guests every day, every single change – big and small - can have a noticeable impact."

McDonald's Canada continues to make important changes behind the scenes and in restaurants across the country, so Canadians can feel good about enjoying the McDonald's they love.

Here are some of the steps McDonald's has taken so far:

In 2019, McDonald's Canada eliminated more than 1,300 tonnes of paper from the Canadian system annually by introducing new McWrap packaging, and 20% smaller, 100% recycled fibre napkins. 

Also in 2019, the brand stopped using extruded polystyrene foam from gravy bowls and breakfast platters, removing more than 120 tonnes from the Canadian system annually.

In late 2021, McDonald's Canada removed certain single-use plastics in its restaurants across the country, namely plastic cutlery, stir sticks and straws, eliminating approximately 700 tonnes of plastics from the Canadian system annually, with almost 370 tonnes of this attributed to plastic straws alone.

Following the transition from plastic to paper straws, the brand gave a "second life" to a portion of its remaining single-use plastic straws through a partnership with The Rogerie, turning the straws into limited edition trays, which serve as a canvas for artwork. 

In May 2022, we completed a paper fibre-reduction initiative for our McCafé hot cups. This reduction will eliminate nearly 700 tonnes of paper fibre from the Canadian system annually.

In mid-July 2022, McDonald's Canada re-introduced its Reusable Travel Mug policy, encouraging guests in Canada to bring their own clean, reusable travel mugs for use with their hot McCafé Premium Roast Coffee and Tea orders made at the Front Counter.

In May of 2022, McDonald's Canada, together with other brands, joined a six-month pilot program called 'Return-It to Reuse It and Recycle It', managed by Encorp Pacific, better known as Return-It. This pilot is dual-focused, aiming to keep more single-use cups out of landfills by giving consumers a convenient place to recycle them as well as introducing a reusable cup program, with consumers signing-up to use reusable cups that will be washed and returned to retail locations. McDonald's Canada is actively participating in the single-use cups reduction part of the pilot and is excited to explore the reusable cup part of their partnership with Return-It in the future. Both the single-use cups and the reusable cup program will be facilitated via the use of specialized collection bins, which are made from recycled plastics and have been made available in commercial as well as on-street locations.

McDonald's Canada will continue to make choices and take action to invest in our future. This includes:

Working towards its global ambition to drastically reduce the virgin fossil fuel-based plastics used in Happy Meal toys and offer Happy Meal toys made from more renewable, recycled, or certified materials by the end of 2025.

With its supply chain distribution partner, Martin Brower, McDonald's Canada added the first-ever electric vehicle (EV) to its distribution fleet in April 2022, a zero-tail pipe-emission tractor from Volvo. The new Volvo VNR Electric Class 8 tractor is being trailed to help with distribution to restaurants in the Montreal area. Are you making a difference? Are you leading?

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