7-Eleven Expanding it’s ‘Halo’ of Better-4-You

 

Doing good work while working to do good is a formula that edifies both customers and employees to your brand. In the case of 7-Eleven focusing on doing good, will benefit Children’s Miracle Network hospitals, employees while garnering favor with consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, nine collegiate athletes are partnering with 7-Eleven Inc. for the company's first-ever Cleat Crew program, which brings together stars from top-ranked college football programs across the country to raise funds for Children's Miracle Network (CMN) hospitals.

Here is how it will work, the athletes will team up with bespoke luxury designer The Shoe Surgeon to put their mark on individual pairs of custom cleats that fans can win through weekly auctions that coincide with some of the most anticipated games of the season. Proceeds from each sale will directly benefit individual CMN hospitals.

Marissa Jarratt, executive vice president, marketing and sustainability officer at 7-Eleven, stated, "It's inspiring to watch this next generation of role models get fired up for service — and we are proud to support these young athletes as they give back to their communities," …. "At 7-Eleven and Speedway, we are always looking for ways to spark more awesome in our brand fans' days, whether that's through exciting collabs, giving back to the community, or providing the snacks they need to host the ultimate tailgate."

The program began on Sept. 21, a new cleat will be revealed on 7-Eleven's Instagram page each Thursday. Bidding will then open on Friday on CleatCrew.7Collection.com and remain open until the following Wednesday. The first auction will kick off on Sept. 22 with quarterback Bo Nix.   

The rest of the auction schedule includes:

·         Sept. 29-Oct. 4: Travis Hunter, benefiting Children's Hospital Colorado in Denver

·         Oct. 6-11: Quinn Ewers, benefitting Dell Children's Medical Center in Austin, Texas

·         Oct. 13-18: Dorian Singer, benefiting Children's Hospital of Los Angeles

·         Oct. 20-25: Marvin Harrison, Jr., benefitting Nationwide Children's Hospital in Columbus, Ohio

·         Oct. 27-Nov. 1: Trevor Etienne, benefitting UF Health Shands Children's Hospital in Gainesville, Fla.

·         Nov. 3-8: Kam Arnold, benefitting Boston Children's Hospital

·         Nov. 10-15: Nick Singleton, benefitting Geisinger Janet Weis Children's Hospital in Danville, Pa.

·         Nov. 24-29: Blake Corum, benefitting Beaumont Children's in Detroit, Mich.

Now then, 7Rewards and Speedy Rewards members who don't place winning auction bids will still have the chance to win a pair of limited-edition Shoe Surgeon sneakers by shopping in-store or via the 7NOW delivery app. Two grand prize winners will have the opportunity to design their own pair of custom kicks and hundreds of other winners will receive a pair of limited-edition sneakers inspired by the retailer,

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869