Captain D’s Success Price, Value, Family

Building sales is hard work within the restaurant sector and for that past three years chain restaurants have been capitulating year over year customer counts to other sectors according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  While the creator of the Knapp-Track casual-dining index, would call this “Allocation Nation,” suggesting that consumers on tight budgets would cut restaurant spending to pay for other things like car payments. So how do you get the customers back? Not by raising prices according to Johnson.

Captain D's, has found the right path to garner customer trial while building top line sales, bottom-line profits  by introducing its new $3.49 Snacks and brings back its 10 Piece Family Meal seasonal special, providing customers a broad choice when solving their mealtime dilemmas during this busy time of year.

Bindi Menon, Captain D's Vice President of National Marketing states "This time of year, people are on the go either working, shopping, or spending time with family," …"Our hearty snacks are perfect for the busy shopper needing something while they are out running errands, and our 10-piece family meal provides dinner for the whole family when there is no time to cook– problems solved."

Captain D's $3.49 Snacks feature craveable southern-style fish tenders or butterfly shrimp, each served with Captain D's world-famous hush puppies. With a focus on family Captain D’s has a 10-piece family meal comes with 10 pieces of Captain D's signature batter dipped fish, a choice of two family-style sides and plenty of hush puppies for $19.99.  Also great for holiday parties and family gatherings is the 36 piece butterfly shrimp platter being offered through the end of the year.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Captain D’s Holiday Happiness

Differentiation does not mean different it means familiar but with a twist according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.  This holiday season Captain D’s is focusing on the family; making meal time a happy time by making it fresh, making it simple, by  time saving time cooking giving consumer more time to spend with the family, shop or just watch sports.

Captain D’s, created the ultimate family meal experience to help take the stress out of figuring out meal time. This year staying true to the brand, Captain D’s is offering a seasonal special on their 10 Piece Family Fish Meal. For only $19.99, a family of four to six people can sit and enjoy 10 pieces of Captain D’s famous batter dipped fish, complete with two family-style sides and plenty of hushpuppies.

Bob Kraut, Chief Marketing Officer of Captain D’s stated “The holidays are a joyous time but as we all know too well, can also lead to not enough ‘time in the day.’ That’s why at Captain D’s we want to help families take a moment to relax and enjoy a wholesome, quality meal together,” ..  “We’re excited to offer this Family Meal Deal for the first time ever; we think it’s the perfect balance of value and satisfaction for those busy times when cooking is just not an option.”

Yet there is more as this Black Friday, Captain D’s is encouraging folks to pass on the poultry, and enjoy something different: a freshly prepared fish meal made with high quality ingredients at an affordable price. Expanding their platform of  customer interactive D’s Club members will receive an exclusive offer to encourage them to stop in during their shopping as well as special e-gift cards for Facebook fans on Cyber Monday. 

It doesn’t stop at fish, though. The 48-year-old brand is standing by its commitment to making affordable seafood available to everyone with other seasonal offers for families, with a wide variety of choices from the Ultimate Seafood Platter to the all-new 36-piece Butterfly Shrimp Platter. How is your brand saying Happy Holidays?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.