Monday, November 19, 2018

Captain D’s Success Price, Value, Family

Building sales is hard work within the restaurant sector and for that past three years chain restaurants have been capitulating year over year customer counts to other sectors according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  While the creator of the Knapp-Track casual-dining index, would call this “Allocation Nation,” suggesting that consumers on tight budgets would cut restaurant spending to pay for other things like car payments. So how do you get the customers back? Not by raising prices according to Johnson.
Captain D's, has found the right path to garner customer trial while building top line sales, bottom-line profits  by introducing its new $3.49 Snacks and brings back its 10 Piece Family Meal seasonal special, providing customers a broad choice when solving their mealtime dilemmas during this busy time of year.
Bindi Menon, Captain D's Vice President of National Marketing states "This time of year, people are on the go either working, shopping, or spending time with family," …"Our hearty snacks are perfect for the busy shopper needing something while they are out running errands, and our 10-piece family meal provides dinner for the whole family when there is no time to cook– problems solved."
Captain D's $3.49 Snacks feature craveable southern-style fish tenders or butterfly shrimp, each served with Captain D's world-famous hush puppies. With a focus on family Captain D’s has a 10-piece family meal comes with 10 pieces of Captain D's signature batter dipped fish, a choice of two family-style sides and plenty of hush puppies for $19.99.  Also great for holiday parties and family gatherings is the 36 piece butterfly shrimp platter being offered through the end of the year.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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